About Us

Informed CBD Shopper is dedicated to curating and delivering the finest CBD on the market. We are passionate about bringing you products that fit your unique lifestyle needs with a personal touch.


More health. More Help. Less Hassle.

Why we do what we do

The CBD market is absolutely full of products.   The confusing barrage of information and hundreds of brands makes it difficult to know where to start, which is where Informed CBD Shopper comes in.  Designed to help the consumer navigate this process and learn about CBD as well as the benefits of each individual product, Informed CBD Shopper is here to help you become exactly that, an informed consumer.   

Who we are

Meet The Informed CBD Shopper Team

Daniel Pruitt — Founder & CEO

With an incredibly diverse career spanning from Aerospace to Lab Operations, Daniel Pruitt has an incredibly eclectic and diverse skillset.   After starting a consulting company in 2019 and working with a variety of extraction facilities in the CBD and Hemp space, he realized the need for a platform to assist customers to navigate the CBD space and provide dedicated brands with an outlet to help them sell their products.   

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The Informed CBD Shopper Advisory Team

Company team

Adele Blackler, Ph.D.

Adele Blackler has a Ph.D. in pharmacology from the University of Colorado Medical Campus and over 10 years of mass spectrometry and chromatography experience. her Ph.D. thesis work was on assay development for peptide analysis using LC/LC/MS/MS. Currently, Adele works as a consultant for biotech companies and the cannabis industry.

Company team

Steven Bennett, Ph.D.

Dr. Bennett has over 20 years of research experience in multiple neurological disorders, opiate receptors, and pain, as well as melanoma and other cancers. Over the past 5 years, Dr. Bennett has shifted his focus towards the cannabis industry and cannabis research. His personal interest lies in the "mindful reconstruction" of cannabinoids, terpenes, and other cannabis-derived bioactives in order to advance the scientific knowledge of cannabis as a validated therapeutic alternative.

Company team

Grant Orvis, Ph.D.

Grant Orvis holds a doctorate in Molecular Genetics and Reproductive Biology.  He has been working as a business consultant and breeder in the cannabis industry since 2014 and has developed several industrial hemp lines capable of seed certification. His background and experience in the industry make him an excellent advisor.

Company team

Anna Schwabe, Ph.D.

Anna Schwabe PhD is a researcher and educator with expertise in Cannabis genetics and biology and considerable experience in a variety of scientific fields. She is an established presenter, grant writer, and has published primary research spanning several disciplines, including genetics, conservation, and education. Her research has been featured in multiple media articles and she has been interviewed in several podcasts and webcasts.

Our Brand Partners

We are incredibly proud of our partners and thrilled to help showcase their products. Please see below for more information about our vendors and brands. 

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Herbal Infusions

Started in 2016 as a project to help their respective families, Herbal Infusions is based in Colorado and focused on making the best and most effective products possible at reasonable prices to help make CBD approachable for anyone and everyone, pets included!

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Simple Goods

Based in Florida, Simple Goods is a thoroughly quality brand that strives to provide exceptionally clean and organic products.  Helping to set the bar for innovation and consistency, do yourself a favor and check out their outstanding selection of products.

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Reward Botanicals

Providing a wide range of different types of products, Reward Botanicals brings exceptionally high level formulation to the table with fantastic quality and reliability.  Based in Tennessee, they are experts in blending products and ingredients skillfully. 

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Yuyo Botanics

Setting the standard in beautiful and sleek branding, Yuyo was created in 2018 by Christie Tarleton and Amanda Matsui.  The careful addition of select herbs and terpenes to their products give them a unique and powerful approach to wellness and their products clearly represent their passion and love.

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Love Plus Hemp

Love Plus Hemp provides outstanding skincare products created by two talented female founders Greta and Jodi.  With years of experience in the industry, the passion and care supplied by this brand are fantastic.

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White Fox

White Fox presents a unique and powerful approach to CBD products, focusing on using Plant based Alchemy to promote health and wellness.  The founder, Scarlet Ravin, is a tour de force and best-selling author, with press mentions in High TImes, Rolling Stone Magazine, and others.


When will my items arrive?

Informed CBD Shopper partners with multiple vendors to provide our wide array of products.   Each product is fulfilled directly by the vendor and shipping times will vary slightly per vendor.   You will recieve an order confirmation followed by a tracking number update as soon as the items have shipped, after shipping delivery will typically take between 2-5 days depending on your location.   If you order multiple products from multiple different vendors, they will arrive in separate packages you will get tracking information sent for each package as soon as it is available.  

How can I sell my products on Informed CBD Shopper?

We are more than happy to work with any supplier dedicated to quality and service!  Please fill out the contact form with your information to allow us to get in touch and evaluate if you will be a good fit for our platform.   We look forward to hearing from you!

Can I return my item? 

Due to the consumption based nature of many of these products, we cannot accept returns however we are committed to your satisfaction and happiness so if you recieve something you do not like or that does not work for you please reach out to us and we will give you a credit towards another product we offer to help find the right product for you.  

Can I become a contributor to Informed CBD Shopper?

Contributions and collaborations are always welcomed.  If you are interested in being a scientific advisor, reviewer, forum contributor, or have another set of skills you want to discuss sharing please reach out we would love to hear from you.  Click here to learn more

What is the best product for me to use?

There is no one size fits all answer to this question, but we have a variety of resources geared towards helping you find out the best answer for you!   Please refer to our blog posts and additional resources for more information or just reach out to us as we are happy to help you navigate the CBD product selection process.

Is the highest CBD content product always the best one?

While CBD content is a factor in how effective a product is, no, it is not the most important thing.   It is essential to consider a variety of factors, such as other ingredients, other cannabinoids, the presence of terpenes, and the delivery mechanism.    A serious amount of CBD isolate in a product is much less effective than a combination of the other ingredients mentioned above and so it is useful to remember to consider as many factors as possible when deciding which product is best for you.  If you have any questions please refer to our resources on our site or feel free to shoot us an email.